Good for your heart? What about the placebo?

A recent blog post from The Wall Street Journal gave us food for thought. We receive many questions pertaining to the health benefits of olive oil. The Mediterranean Diet, the Zone Diet, and others bring customers to our site in search of top quality, healthy [choose your favorite term: raw, cold pressed, extra virgin, first pressed, live] olive oil.

Way back in 2004, the FDA allowed a special label to be placed on olive oil, supporting its healthy uses. You can read more about it here.

So, the WSJ Health Blog revealed a look at medical research published in the Annals in Internal Medicine. The new research looked at older studies where placebos may have inadvertently offered benefits, thereby being perhaps not a placebo. Imagine a study where the placebos were olive-oil-filled capsules!


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